Since the first sketching into a cave wall, our civilization began with a person and a tool to communicate with their audience, conveying ideas and messages to others.

This is what has always intrigued about graphic design. For me, it's the most basic form of communication and also the most powerful.

The author of an image has the goal of communicating their message in the most clear, quick and actionable way. This at its core is why I love what I do and connect with the audience to relay the message I am tasked to design.